What is the Nike's Reuse-A-Shoe Program?
In September 2001, the Westmorland-Albert Solid Waste Corporation, through the assistance of the New Brunswick Environmental Trust Fund, was able to launch the first Curbside Sneaker Recycling Program in North America through Nike’s Reuse-A-Shoe Program. The Corporation ships approximately 60,000 sneakers annually to the Nike Recycling Center in Wilsonville, Oregon where they are shredded and eventually made into innovative sports surfaces around the world.
Diverting 60,000 athletic shoes from landfill saves approximately 375 cubic meters of landfill space and completes the life cycle of sneakers from athletic footwear to athletic surfaces.
